About this site

I'm Layne Hurst. I've spent the last decade building technology businesses across Australia, New Zealand, and Asia, and somewhere along the way became genuinely obsessed with how AI is changing the way we work, build, and compete.

This blog is where I think out loud. Expect honest takes on AI tools, GTM strategy, APAC markets, and how technology leaders can actually use this stuff rather than just talk about it. Not theory. Practical, real-world thinking from someone in the middle of it.

I believe the next few years will separate people who understand these technologies from those who don't. I'm here to close that gap, for myself and anyone reading along.

If something I write sparks a thought, I'd love to hear it.

-- Layne